What Customers Want: Using Outcome-Driven Innovation to Find High-Growth Opportunities, Create Breakthrough Products, and Connect with Your Customers

What Customers Want: Using Outcome-Driven Innovation to Find High-Growth Opportunities, Create Breakthrough Products, and Connect with Your Customers

241 Pages · 2005 · 3.63 MB · English
by Ulwick A.
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“ Never wish them pain. That's not who you are. If they caused you pain, they must have pain inside. Wish them healing. ” ― Najwa Zebian
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