Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

446 Pages · 2004 · 4.52 MB · English
by Norman M. Bradburn & Seymour Sudman & Brian Wansink
social research methods marketing research research methods in political science
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“ You can never cross the ocean unless you have the courage to lose sight of the shore. ” ― Andrè Gide
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